Logo Design

Your Logo Design is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.

In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the Logo Design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.

Clothing Logos

If you are apparel business then you must get your brand identity as soon as possible!

I am saying this because logo has invariably been given a huge importance in clothing businesses and if you have just tipped your toes in the apparel business then you should get it as soon as possible. Even blue chip companies have logos that are considered as the state of the art brand identities in the world.

It is a cash cow for big brands like Armani and Prada; this is why it is on the top. What do you think, what is the secret of these big brand identities? So, let me tell you that there is nothing out of the world in them. As far as I think, they believe in creating a simple brand identity which is not commonly observed today. What I want to say is people are after creating funky, upbeat and over-done Clothing Logos which sometimes doesn't go with the theme of the clothing business.

Colors are the most important aspect of corporate identities which can be used to enhance or destroy the quality of it. Colors that are mostly preferred in apparel identities are normally black and pink. Pink is usually used to depict a women's fashion brand. Color scheme is decided on the basis of the nature of business you have. For example; a wedding dress boutique's identity would be totally different from a garments company's identity.

Just like the color mechanism involved in these corporate identities, there are some symbols and objects as well that are usually considered important for such brands, for instance; you may find a stylish women or a dress incorporated in Clothing Logos which are counted as the best identifiers for an apparel business.

Some of the small apparel business owners try to do it on their own which gives them undesired results. Obviously, an amateur won't be able to design a perfect piece of art as he is not a professional. No wonder, he has loads of innovative ideas in his mind but chances are that he won't be able to encapsulate those ideas in his brand mark identity.

Famous Logos part 3

Famous Logos are considered to be an important aspect of the branding process. They assist in making a memorable business identity. This is the reason why companies are now paying heavily in creating a business identity. More and more funds are now being invested on the design of corporate logos. But the amount is mostly substantiated by the uniqueness of ideas and the weight of the work done by designers.

Not every prominent brand was created for exorbitant prices. I believe most of us are aware of the fact that a Famous Logos, Nike Swoosh, was made for a miserly $35 cost, but the same logo is now the rationale for one of the most eminent brands in the world. We can also find a number of cases in the UK market as well. Even though the cost of famous logos are not usually disclosed to the common man, I tried to find out what famous logos cost these days in UK market.

Famous Logos part 1

We witness countless famous brands and their captivating Famous Logos but do we ever wonder whose brainchild is it that created these magnificent designs? Short and simple, I say:

"Behind every successful brand there is a Famous Logos".

I will elaborate on 10 of the most famous and prominent designers behind the finest corporate brands. Some of them are not among us today but their masterpieces are eternal, compelling us to salute these masterminds.