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Since the demise of the Facebook 'Static FMBL' application, it has been confusing for users of Facebook to create an effective 'Like Page' for their business, organisation or interest. I wanted to write this eBook guide to show that it is still easy to create a great Like Page with other, similar applications to the original Static FMBL application. I was confused earlier this year when these changes on Facebook occurred and found it very difficult to find direction on this. I did my own research and have condensed what I found into this guide. I hope it is useful.

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This guide will show you how to create a Facebook Like Page for your business or organisation, including how to set up an initial Landing (or Welcome) Page (or Tab) to give a new visitor a great experience. Subsequently we will be writing other informative articles in this area about Facebook Like Page design and engaging with your Fans.

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While many people are comfortable with using Facebook for personal reasons, its uses doesn't stop at keeping in contact with family and friends. Through the creation of a company Facebook profile page, you can market your business, product, or organization. The creation of the profile itself is done in a few easy steps and can be easily tied to your own personal Facebook account for ease of management.

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Select whether you wish to have your Page listed as a local business, an organization or a public figure. Once you have made your selection, you can now correlate it with your personal Facebook account. With the Page now created, you can begin the design that your potential clients and friends will see when they land on your Page.

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Facebook is a visual tool, with many people adding or deleting friend requests based solely on the profile picture alone. Keep this in mind as you begin the search for the profile picture which will best capture your company or you as a brand. You can elect to use a personal picture or a company logo of your own design. You have the immediate option to keep your Page hidden until you are ready for it to go "live," so you can take your time until you find the right image to suit what you wish to convey to your target audience.

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It is recommended if you use a personal photo for your business Facebook page that you use one that is a professional headshot and/or company logo (for branding). If you wish to not provide a logo there, you may also place it on other areas of the business Facebook page; however, keep in mind the profile picture is designed to market your company. Your goal is to brand clients so they recognize and associate whatever it is you do with your logo.

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After the creation of your profile, you can go "live" with your Page. At this point you will want to begin the process of adding "Likes." Search for groups who are involved in a similar business and add current and former coworkers. Don't wait for someone to come to you, become involved. At this time you can bring in your other social networking skills and combine them into your Facebook Page. If you have an existing LinkedIn and/or Twitter accounts, these can also lead to new contacts within your Facebook's network. Keep in mind you must always engage with your audience.

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Of the many plugins available for your Facebook business page, we will look first into Live Stream.

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Live Stream allows the user who visits your site to post their comments in real time. This is helpful for when you are running an event such as a live speech, webcast, webinar or live streaming video for concerts. The application is easily available for download from the "Facebook Developers" portion of Facebook. While most users may not go through the expense of setting up a live event for their branding, it is possible to set up Live Stream to show static content.

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The Live Stream application will require an application ID to function correctly. It is created in the Facebook Developer's area. When you have arrived at the "Developer's page," you will see a button in the top right corner that states Set Up New Application.